The Highland School District is pleased to welcome Kelli Crawford-Smith as the new Director of Communications. She replaces Dawn Marzano who recently accepted a position outside of the District after 14 years of service. Crawford-Smith will begin her new role effective October 10, 2022.
Currently the Director of Neighborhood Excellence, Communications and Community Outreach (NECCO) for the City of Cuyahoga Falls, Crawford-Smith is responsible for marketing, branding, community relations, media relations and event management for the City of Cuyahoga Falls. She has an extensive background in directing and managing the development and implementation of integrated public relations/marketing strategies through radio, print and social media, as well as community outreach efforts. In addition, she has cultivated collaborative relationships in the public, private and non-profit sectors to maximize community impact.
Before joining the administrative team in Cuyahoga Falls in 2015, Crawford-Smith worked at Summit County Juvenile Court and the Summit County Executive’s Office. She is also a former member of Akron City Council.
Crawford-Smith obtained her MBA from Tiffin University with a concentration in leadership and graduated with a bachelor’s degree in business and organizational communication from the University of Akron.
“We are pleased to have Kelli joining the Highland School District. Her broad background and expertise in communications, marketing and community relations will allow for a smooth transition into this important role,” stated Catherine Aukerman, Superintendent. “We are committed to providing accurate and timely information to all stakeholders regarding our students, programs, schools and district while continuing to explore strategies that will broaden our reach and communication effectiveness. We welcome Kelli to the Highland administrative team and look forward to working with her.”
Crawford-Smith and her family currently reside in Cuyahoga Falls.